National Food free essay sample

The National Foods: National Foods is a  well-known name in market. It was  founded in 1970 and  started out as a Spice company. 3 decades later it has diversified into a versatile Food Company with over 150 and above products and 100 and above SKUs (Stock Keeping Unit) for the domestic market and over 100  different products for the international markets. The  vision  to  see  National  Foods  as  a  professionally  managed Human  Resource company, set more then 7 years ago, was realized by transforming a local company into Avery dynamic and progressive management structure in line with industry practices. Competent Human Resources from within the company have fuelled tremendous growth  by excelling in Functional Management. Even after 3 decades the companys focal point still  remains  on. Customers needs  through: Product Development  in  line  with  the changing market trends . In this innovative age of ever changing lifestyles, fuelled by the rampant development of  technology; consumers have been compelled to change their eating habits. We will write a custom essay sample on National Food or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page NationalFoods  responds  to  this  challenge  of  developing  innovative  food   Products  based  on convenience and fast preparation in line with modern lifestyles and yet retains traditional values through its impressive collection of food products. The brand delivers its ultimate promise by consistently delivering value to its consumers. National Foods enriches family relationships by bringing people together for family traditions, feasts, and seasonal holidays and of course everyday life . As National food is a known name in market, it has already different brands  in market like   * Jams * Ketchup * Achar * Kheer mix * Custard powder etc. Now National food is introducing a new brand named Rivaaj. National  food  is  introducing  the  six  different Rivaaj pastes. * Biryani Paste * Bombay Biryani Paste * Karahi Paste * Quorma Paste * Shahi Curry Paste * Chicken Jalfrezi Paste National Food  Marketing mix Four Ps are the most important factors for  any company in making the  marketing plan. To  be specific, these 4 Ps are 1) Product your product(s)and services 2) Price what youll charge customers for products and services ) Place (distribution) how you will bring your product(s) together with your customers 4) Promotion how you will promote or create awareness of your product in the marketplace SUPPLY CHAIN OF NATIONAL FOOD * Distribution Channel Role of Distribution Channel: Middleman  is of  lot  of  concern  for  the  distrib ution  of  our  product. Middle  man involvement is necessary for our product because our product is not that kind of in which we direct contact with end user, so that’s why we need the role of middle man which specifies the role of our distribution channel. Type of Distribution Channel: Our product is a consumer good. So our distribution chain is: This distribution chain will be for Karachi. In Karachi those wholesalers will be selected who deal with the major  markets and big stores of all the parts of Karachi. ’ This distribution chain will be used outside Karachi for different other cities. From where agents will be used to  distribute our product in different other cities Intensity of Distribution Channel: We can say that intensity of our distribution channel will be selective, so that we can spread our product throughout Karachi. Because our goal is to capture the maximum share of market. But after graet success we started our